Just like any other student, when I first landed in one of the expensive countries to pursue a masters degree, I converted every pound to the maximum charges I would have to pay in INR. Till after 6 months of being here, an interesting article caught my eye. Ever wondered how we as consumers react when there are price hikes in essential commodities like fuel or food.
Here is a quick look at some interesting calculations that a gentlemen with the urge to calm his temper worked on:
Diesel (regular) in Mumbai: Rs. 36.08 per litre
Petrol (regular unleaded) in Mumbai: Rs. 50.51 per litre
Coca Cola 330 ml can: Rs. 20 = Rs. 61 per litre
Dettol antiseptic 100 ml Rs. 20 = Rs. 200 per litre
Radiator coolant 500 ml Rs. 160 = Rs. 320 per litre
Pantene conditioner 400 ml Rs. 165 = Rs. 413 per litre
Medicinal mouthwash like Listerine 100 ml Rs. 45 = Rs. 450 per litre
Red Bull 150 ml can: Rs. 75 = Rs. 500 per litre
Corex cough syrup 100 ml Rs. 57 = Rs. 570 per litre
Evian water 500 ml Rs. 330 = Rs. 660 per litre!! Rs. 500 for a litre
And the buyers don't even know the source (Evian spelled backwards is Naive.)
Kores whiteout 15 ml Rs. 15 = Rs. 1,000 per litre
Cup of coffee at any decent business hotel 150 ml Rs. 175 = Rs. 1,167 per litre
Old Spice after shave lotion 100 ml Rs. 175 = Rs. 1,750 per litre
Pure almond oil 25 ml Rs. 68 = Rs. 2,720 per litre
Surprising isn't it ? Well that is what i thought when i read the article and soon I found myself converting everything to a litre & comparing prices thereon.
Irony of life. Numbers answer all the questions !!